Juje

From Boardrooms to Beauty Rituals:

MEET KENNI KAUFMAN

Over the past decade, I’ve worn a lot of hats. I’ve built teams for the NFL. Led the rapid scaling of a VR studio across all departments: engineering, art, production, talent, and operations. Developed talent strategies for companies such as Warner Bros., HBO, and CNN. Coached executives and partnered with teams creating experiences for Disney, Pixar, and Apple.

But, some of my most formative moments happened long before any corporate boardroom. Nope, this happened sitting between my grandmother’s knees on a Sunday afternoon, her hands moving with intention as she oiled my scalp. Her fingers communicated love more clearly than words ever could.

Those weren’t just hair care moments. They were acts of preservation, of culture, of connection, of care. The warmth of her hands, the rhythm of her movements, the familiar scent of whatever she was using all of it said: I see you. I’m taking care of you. I love you.

That ritual shaped my understanding of what scalp care is supposed to feel like. Not clinical. Not rushed. Not something you endure. Something that feels like love.