Juje® Hair Masque
Scalp Health Meets Hair Luxury
JUJE HAIR MASQUE is a rich weekly treatment that deeply conditions, restoring moisture and smoothing the appearance of damage from roots to ends. Its concentrated blend of VegeKeratin (vegan keratin amino acids), whipped shea butter, organic coconut oil, squalane, and provitamin B5 delivers intensive nourishment and enhances texture, manageability, and shine without the heaviness or buildup of traditional deep conditioners. Apply to clean, damp hair and leave on for 10 to 15 minutes as the final, restorative step in the Juje ritual — where scalp health meets hair luxury.
The Story
There was always a jar in the bathroom. Heavy, thick, scooped out by the fingerful and meticulously worked through every strand. Sunday wash days meant sitting under the hooded dryer or wrapping your head in a plastic bag (or both), waiting for the conditioner to do its work. The results were worth it — soft, manageable hair that felt loved on. But the products were dense, the routines were long, the smell less than appealing. JUJE HAIR MASQUE reimagines those Sunday afternoons with a modern sensibility. The results: lasting softness and manageability you remember in a formula that respects your time, your senses, and your standards.
Key Ingredients & What They Do
BTMS (Behentrimonium Methosulfate)A gentle, plant-derived conditioning agent that smooths the cuticle, detangles, and dramatically improves slip and manageability without weighing hair down. The gold standard for conditioning textured and damaged hair.
Refined Shea ButterRich in fatty acids and vitamins A, E, and F; deeply moisturizes, softens, and restores suppleness to dry, brittle strands.
Organic Extra Virgin Coconut OilAbsorbs into the hair fiber rather than coating it, helping limit protein loss through the wash cycle for softer, more resilient strands.
Squalane (Olive-Derived)A lightweight, fast-absorbing emollient that mimics the hair and scalp's natural lipids; restores softness and shine without buildup.
Daikon Seed ExtractA natural, plant-based alternative to silicones; smooths, conditions, and adds a luminous finish.
VegeKeratin™ (Wheat & Soy Amino Acids, Arginine, Serine, Threonine)Wheat and soy amino acids blended to mimic hair's own composition — leaving strands smoother, more elastic, and noticeably easier to detangle.
Panthenol (Pro-Vitamin B5)Draws and holds moisture within the hair fiber, leaving strands more elastic, softer, and less prone to breakage.
Vitamin E (Tocopheryl Acetate)A stable, oil-soluble form of Vitamin E that conditions the strand and helps keep hair from looking dull and dry after heat styling and sun exposure.
Signature Fragrance (No. 4)A custom blend that turns conditioning time into ritual.
Full Ingredients (INCI)
Aqua (Water), Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Cetyl Alcohol, Behentrimonium Methosulfate, Squalane, Raphanus Sativus (Radish) Seed Extract, Fragrance (Parfum), Stearyl Alcohol, Panthenol, Phenoxyethanol, Tocopheryl Acetate, Caprylyl Glycol, Wheat Amino Acids, Soy Amino Acids, Sorbic Acid, Tetrasodium EDTA, Arginine HCl, Serine, Threonine, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate
How to Use
- Shampoo or cleanse hair as usual.
- Apply masque generously to clean, damp hair from roots to ends.
- Comb through to distribute evenly.
- Leave on for 10 to 15 minutes.
- Rinse thoroughly with warm water and style as usual.
- Apply generously to clean, damp hair.
- Cover with a shower cap or warm towel.
- Leave on for 20 to 30 minutes.
- Rinse thoroughly with warm water.
Who This Is For
- Anyone with dry, damaged, or chemically processed hair.
- People recovering from color, relaxers, keratin treatments, or heat damage.
- Protective style wearers preparing for or refreshing after braids, twists, or locs.
- Curly, coily, and textured hair in need of weekly moisture.
- Anyone seeking a modern alternative to heavy, slow-rinsing deep conditioners.
- People who want salon-quality conditioning at home, on their own time.
Your Weekly Crowning Ritual
SIZE: 1.7 FL OZ / 50 ML
WARNING: For external use only. Avoid contact with eyes; rinse immediately if contact occurs. Discontinue use if irritation occurs. Keep out of reach of children.
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