VegeKeratin™
HY-dro-lyzed VEJ-tuh-bul PRO-teen
VegeKeratin™ is a hydrolyzed vegetable protein — a plant-derived alternative to animal keratin — used to help hair look and feel stronger, smoother and more resilient.
What VegeKeratin does
VegeKeratin is the strengthening hero of the No. 4 Hair Masque, the Condition step that closes the ritual. As a hydrolyzed protein it's small enough to bond to the hair's surface, helping strands look smoother, stronger and more resilient while improving softness and manageability. It brings a plant-based answer to the keratin story, which fits a masque designed to leave hair feeling genuinely restored.
Under the loupe
Hair is largely made of protein, so protein-based ingredients have a natural affinity for it. "Hydrolyzed" means the protein has been broken into smaller fragments that can settle onto and cling to the hair fiber, forming a light, conditioning film that smooths the cuticle and supports the look of strength. Using a vegetable-derived protein rather than animal keratin makes it a cleaner, plant-forward choice — and in a rinse-off masque it delivers that just-conditioned softness you can feel immediately.
| VegeKeratin™ | Animal keratin | |
|---|---|---|
| Source | Plant-derived protein | Animal-derived protein |
| Hair affinity | Hydrolyzed to bond to the fiber | Bonds to the fiber |
| Positioning | Vegan-friendly, plant-forward | Not plant-based |
| In the masque | Smooths & strengthens the look of hair | — |
Where you'll find it
4 Condition No. 4 Hair Masque A rinse-off conditioning treatment. Work through, leave to condition, then rinse. View →Common questions
What does hydrolyzed vegetable protein do for hair?
It's small enough to bond to the hair's surface, forming a light conditioning film that smooths the cuticle and helps hair look and feel stronger, softer and more resilient.
Is VegeKeratin vegan?
VegeKeratin™ is a plant-derived protein used as an alternative to animal keratin, which makes it a plant-forward, vegan-friendly way to bring protein benefits to hair.
The Ingredient Index is educational. Juje products are cosmetics intended to improve the look and feel of the scalp and hair; they are not intended to diagnose, treat, cure or prevent any condition.