VegeKeratin™
HY-dro-lyzed VEJ-tuh-bul PRO-teen
VegeKeratin™ is a hydrolyzed vegetable protein — a plant-derived alternative to animal keratin — used to help hair look and feel stronger, smoother and more resilient.
What VegeKeratin does
VegeKeratin is the strengthening hero of the No. 4 Hair Masque, the Condition step that closes the ritual. As a hydrolyzed protein it's small enough to bond to the hair's surface, helping strands look smoother, stronger and more resilient while improving softness and manageability. It brings a plant-based answer to the keratin story, which fits a masque designed to leave hair feeling genuinely restored.
Under the loupe
Hair is largely made of protein, so protein-based ingredients have a natural affinity for it. "Hydrolyzed" means the protein has been broken into smaller fragments that can settle onto and cling to the hair fiber, forming a light, conditioning film that smooths the cuticle and supports the look of strength. Using a vegetable-derived protein rather than animal keratin makes it a cleaner, plant-forward choice — and in a rinse-off masque it delivers that just-conditioned softness you can feel immediately.
| VegeKeratin™ | Animal keratin | |
|---|---|---|
| Source | Plant-derived protein | Animal-derived protein |
| Hair affinity | Hydrolyzed to bond to the fiber | Bonds to the fiber |
| Positioning | Vegan-friendly, plant-forward | Not plant-based |
| In the masque | Smooths & strengthens the look of hair | — |
Where you'll find it
4 Condition No. 4 Hair Masque A rinse-off conditioning treatment. Work through, leave to condition, then rinse. View →Common questions
What does a protein treatment do for hair?
Hair is mostly protein, so a protein treatment for natural hair works with the fiber rather than coating it. VegeKeratin is hydrolyzed small enough to bond to the hair's surface, forming a light film that smooths the cuticle and helps hair look stronger and more resilient.
What does hydrolyzed vegetable protein do for hair?
It's small enough to bond to the hair's surface, forming a light conditioning film that smooths the cuticle and helps hair look and feel stronger, softer and more resilient.
Is VegeKeratin vegan?
VegeKeratin™ is a plant-derived protein used as an alternative to animal keratin, which makes it a plant-forward, vegan-friendly way to bring protein benefits to hair.
The Ingredient Index is educational. Juje products are cosmetics intended to improve the look and feel of the scalp and hair; they are not intended to diagnose, treat, cure or prevent any condition.